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Waseem MirzaWaseem MirzaFounder · Technology Leader

FOUNDER / BUILDER / PROBLEM SOLVER

I build businesses—
and the systems
that help them grow.

I’m Waseem Mirza, a technology leader and entrepreneur. I connect business strategy, AI, and automation to turn complex challenges into practical solutions.

Explore Client Results Meet Waseem
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01 / ASSEMBLING A WORKFLOW

Connecting intake, routing and CRM.

20+Years across business & tech
4Businesses owned
21Cities in an Oracle rollout
6Countries in a global team

ENTREPRENEURSHIP

My Companies

Four businesses focused on technology, automation, and growth. Each serves a different audience with the same commitment to useful systems.

Thelaywala logo

Thelaywala

Production-ready AI-built apps, AI agents, CRM integrations, and custom technology for growing businesses.

Visit Website
The Automation Creators logo

The Automation Creators

Connected workflows and automation that reduce repetitive work.

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GHL AI Experts

GoHighLevel, AI, and integrations for a better customer journey.

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Contractor Tech Support logo

Contractor Tech Support

Technology support and connected systems for service businesses.

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WHAT WE DO

From the First Call
to a Connected Business.

My teams take AI-built apps to production, build AI agents, connect software, and support the systems behind your business. Explore the services across all four companies.

01

AI & BUSINESS TECHNOLOGY

Thelaywala

Built your app with AI? We make it production-ready. We also build the technology that connects customer conversations, operations, and reporting.

  • Production-ready AI-built appsApps built with Lovable, Cursor, Bolt, Claude or ChatGPT, made secure, connected, deployed, and monitored.
  • AI voice & chat agentsInbound calls, lead follow-up, qualification, and appointment booking.
  • Automation & CRM integrationsLead routing, invoicing, follow-ups, and connected customer records.
  • Dashboards, websites & appsCustom reporting, web development, and business applications.
  • Marketing campaignsAds, email, and content connected to the systems behind them.
Explore Thelaywala
02

WORKFLOWS & INTEGRATIONS

The Automation Creators

Automation built around the software and processes your business already uses.

  • Workflow automationConnect repeatable tasks into consistent end-to-end processes.
  • APIs & software integrationsMove information between tools and connect existing systems.
  • AI & data workflowsBring AI and data processing into everyday operations.
  • Custom buildsSolutions using n8n, Make, Zapier, Pipedream, or custom code.
Explore The Automation Creators
03

GOHIGHLEVEL SPECIALISTS

GHL AI Experts

AI and automation built within your own GoHighLevel environment.

  • Voice & conversational AIAI voice and chat agents connected to your GoHighLevel account.
  • CRM workflows & integrationsConnect customer information and automate follow-up processes.
  • Snapshot deliveryConfigured builds handed over as a GoHighLevel snapshot.
  • A2P / 10DLC supportAssistance with registration for business messaging.
Explore GHL AI Experts
04

TECHNOLOGY FOR CONTRACTORS

Contractor Tech Support

An outsourced technology team focused on the needs of service businesses.

  • Ongoing technology supportHands-on help with the software behind daily operations.
  • CRM & connected systemsKeep customer information and business tools working together.
  • Business automationReduce repetitive work and support consistent customer follow-up.
  • Contractor-focused deliveryTechnology support for painters and other service businesses.
Explore Contractor Tech Support

OUR PRODUCT

Close more calls with a coach in your ear.

Thelaywala Sales Coach listens to your live sales call and puts the next best line on your screen, while the customer sees nothing.

  • Live coaching. Both sides of the call are transcribed as it happens, on Zoom, Meet, Teams or speakerphone.
  • Invisible on screen-share. The coaching panel shows only to you. No browser extension, nothing for the customer to install.
  • Trained on your best calls. It learns from your team’s own winning moments, not generic advice.
  • Summary after every call. Notes and follow-up actions are written for you when the call ends.
Solo $29/moPro from $49/mo14-day free trialWindows and Mac
Try Sales Coach free Book a Call

No card needed for the trial.

See it in actionA quick walkthrough of Sales Coach running on a live sales call.

OUR PRODUCT, FOR SALONS AND SPAS

A complete system for your salon or spa.

A booking website, client CRM and automations, built around how your salon runs.

  • Website that books. Clients pick a service and a time, and get a confirmation.
  • CRM built for clients. Every guest, visit and note in one place.
  • Automations that run themselves. Reminders and rebooking messages go out on their own.
  • Set up around your salon. Your services, staff and brand, handed over ready to use.
Booking websiteClient CRMAutomations
See the live demo Get this for your salon

The demo is Elara, a sample studio we built.

See it in actionA quick tour of the booking website, client CRM and automations we build for salons and spas.

OUR PRODUCT, FOR SALES-LED BUSINESSES

Your whole customer journey, running by itself.

Landing page, sales, onboarding and support, all automated on GoHighLevel. Your team only joins the Zoom call.

  • Leads captured and sorted. Every form is logged, qualified and sent to your team.
  • Booking and reminders. Calls are shared across the team, with email and SMS reminders.
  • Onboarding that books itself. Won deals get a booking link and a routed onboarding call.
  • Support on autopilot. Check-ins every 2 weeks for 90 days, then monthly.
Lead captureSales automationOnboarding and support
Book a call

Built on GoHighLevel and tailored to your process.

THE IMPACT BEHIND THE SYSTEMS

Client Achievements.
Results That Matter.

Growth you can see. Time you get back. Operations that work better. A selection of outcomes across client engagements and technology leadership roles.

01 / REVENUE GROWTH

PainterGrowth.com

Supporting the systems
behind a bigger business.

CRM, automation, integrations, and dashboards that supported a growing contractor coaching business.

$400k+

monthly company revenue, up from $40k

Growth reported by Mike Gore-Hickman during Waseem’s CTO tenure, 2022–2026.

Explore the work

As CTO at PainterGrowth.com, I led integrations across CRM, ActiveCampaign, Kajabi, and a custom portal, alongside application development and departmental dashboards.

Mike Gore-Hickman described the company’s growth from $40k to over $400k in monthly revenue while I handled its technology.

THE GROWTH IN PERSPECTIVE

Technology that supports growth.
People who make it happen.

02 / LOWER OVERHEAD

Marketer Brothers

$6000

saved every month in licensing costs

Connected systems.
Less recurring cost.

A 3PL integration connected warehouse operations and CRM, replacing manual spreadsheets with automated workflows.

Explore the work

Led six developers across more than 20 projects. Integrated SKU Vault with CRM for inbound shipments, outbound processing, and live reporting.

Replaced manual spreadsheets with automated workflows and customer-facing forms. A 3PL integration saved $6,000 per month in licensing costs.

Technology leadership · 2020–2022

03 / SIMPLER OPERATIONS

SixPax Gym

30%

lower integration costs

A more connected
customer journey.

CRM, Mindbody, funnels, and follow-up connected into one consistent journey, with lower integration overhead.

Hear from the client

Client engagement · Systems integration

04 / ENTERPRISE EFFICIENCY

Burque Corporation

3 hours

processing, down from 8–10 days manually

From days of work
to hours of processing.

Oracle incentive automation for 1,500+ sales staff, alongside sales and supply chain implementation across 21 cities.

Explore the work

Helped automate incentive calculations for 1,500+ sales staff, reducing a manual process of 8–10 days after month end to 180 minutes of Oracle processing.

Led sales and supply chain process mapping, implementation, and training across 21 cities. The order-to-cash environment handled 25,000 invoices per day.

Career achievement · Enterprise transformation

Every result starts with understanding the business.

Let’s Talk About Yours

CLIENTS ON CAMERA

Don’t Take Our Word for It.

Hear directly from the people we’ve worked with, in their own words.

PROFESSIONAL RECOMMENDATIONS

What Colleagues & Clients Say

Eight perspectives. Lasting relationships. Scroll to explore their words.

01 / 08
MG

Mike Gore-Hickman

PainterGrowth.com

RecommendedAugust 26, 2026

Waseem is an incredibly talented engineer who handled all the tech as we scaled our business from $40k/mo to over $400k/mo.

He does development, is AI-native, incredibly responsive, and just a great all around human.

I highly recommend Waseem for any CTO, dev, tech support or similar role.

Managed Waseem directlyLinkedIn · Excerpt
SH

Scott H.

Organizational Development Strategist & Executive Coach

RecommendedMay 19, 2022

In terms of how Waseem interacts with the outside world, he is a Practical Thinking Genius! Getting results, is second nature to him, as a primary focus of his servant leadership, in removing roadblocks.

His Maximizers reinforce his Natural Leadership style:
Empathy, Practical Thinking, Interpersonal Communication, Teamwork of any kind, understanding others, Planning & Organizing, & Balancing performance & people needs, with goal demands.

Waseem was Scott’s clientLinkedIn · Excerpt
WB

Wahab Ul Bari

Director, Detax (Pvt.) Ltd.

RecommendedMay 16, 2022

Once in a blue moon, I came across the real talents who stands out like Mr. Waseem. Had the pleasure working with Mr. Waseem.

He gets my higher recommendations as a Team Member, Leader and a Mentor

Reported to Waseem directlyLinkedIn · Excerpt
FJ

Furqan Abdul Razzak Jangda

Chief Operating Officer, ALCOP

RecommendedMay 13, 2014

Waseem has a hard working and committed soul that makes him conscious and a successful achievers for all the targets he has been assigned. In addition to his abilities towards work he is a gentlemen and kind person.

Worked on the same teamLinkedIn · Excerpt
US

Umar Shahid

Corporate Finance Specialist

RecommendedDecember 30, 2010

Waseem has ample experience in the field of sales and supply chain management and has good concepts of the fields he has worked in...at many occasions, we have seen him get through a pressure situation through experience...wud recommend him for sales and supply chain management positions...

Studied with WaseemLinkedIn · Excerpt
AH

Amir Hasan

Supply Chain & Operational Professional

RecommendedDecember 30, 2010

I know Mr Waseem from Jofa International when i was in Venus . He is very professional & his negociation skill with client is excellent , as a person he is very friendly & more cooperative...........................

Waseem was Amir’s clientLinkedIn · Excerpt
QA

Qazi Fazli Azeem, MFA

Assistant Professor of Design & Media

RecommendedDecember 27, 2010

Mr Waseem Mirza is not just a professional, he is an enigmatic force of nature. I have not seen any professional work with more energy, focus and results in my 15 year career.

Under his direct approach, the company has grown into a county-wide network with over 10 sister companies using a distribution system that Waseem himself designed and implemented.

Reported to Waseem directlyLinkedIn · Excerpt
MR

M.V.M. Rao

Brand Ambassador, South Asia · Mövenpick Fine Foods

RecommendedDecember 7, 2010

It has been a pleasure knowing and working with Waseem. During my past few years of association with him while handling Moevenpick ice cream related business, I found him to be very hard working, detailed in approach and efficient at execution. He has worked hard to ensure a stable business in an extremely tough business environment. He is easy to work with and a pleasure to deal with.

Worked with Waseem across companiesLinkedIn · Excerpt
Read the original recommendations on LinkedIn ↗Continue to About ↓

BEYOND BUSINESS

A Little More About Me

I’m a technology leader, entrepreneur, and lifelong learner. My journey has taken me from software development to sales and distribution, enterprise transformation, and technology leadership.

I do my best work connecting the dots between metrics and relationships. The goal is always to give people the systems and visibility they need to make better decisions.

Outside work, family time, walks in the park, and games keep me grounded. I lead with empathy and believe that supporting people is at the heart of building anything worthwhile.

Read My Full Story
PeopleLead with empathy
SystemsConnect the dots
LearningStay curious
FamilyMake time together
Waseem Mirza standing at a 10X display
MY APPROACH

People first.
Progress together.

EXPERIENCEMy Professional Journey
2026 — PRESENT

Founder & CEO

Thelaywala

Building a business around AI, automation, and connected technology, and making AI-built apps production-ready.

2022 — 2026

Chief Technology Officer

PainterGrowth.com

Leading IT, CRM, integrations, and dashboards for a contractor coaching business.

2020 — 2022

Head of Development

Marketer Brothers

Leading international developers, software delivery, and e-commerce integrations.

2011 — 2019

Commercial & Transformation Leadership

Burque Corporation

From regional operations to Oracle implementation and commercial insights.

2005 — 2011

Country General Manager

Jofa International · Mövenpick Ice Cream

Business expansion, retail operations, supply chain, and strategic partnerships.

2003 — 2005

Project Manager

Logicware House

Building database applications, leading programmers, and developing client relationships.

EDUCATION & CERTIFICATIONSA Foundation in Business & Technology
05 — ALWAYS LEARNING

A foundation in
business & technology.

2009 — 2010

EMBA, Finance & Marketing

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

1997 — 2001

BS, Computer Science

Shah Abdul Latif University, Khairpur

Continuing education & certifications

  • Marketing Analytics: Price and Promotion AnalyticsUniversity of California, Berkeley through edX · 2018
    ↗
  • Programming in R for Data ScienceedX verified certificate
    ↗
  • The Analytics EdgeedX verified certificate
  • Oracle Order Management TODOracle · 2014
  • Project Management PMBOKAUC – Partner in Transformation · 2014
More professional development +
  • Bridging Differences: The Art of Creating AgreementsTimelenders · 2013
  • Key Account ManagementAshraf Chaudhry Associates · 2012
  • Strategic VisionTimelenders · 2008

LET’S TALK

Ready to Build Something Great?

Whether it’s a business challenge, a partnership, or a conversation—I’d love to hear from you.

Book a Discovery Call Choose a time on Waseem’s calendar
+1 (737) 200-5806Waseem_Mirza_PK@Yahoo.ComLinkedIn ↗